The BCG Matrix Has Two Dimensions

question 19

Multiple Choice

The BCG matrix has two dimensions:

• A)Speed of change, and business life cycle span
• B)Rate of market growth, and relative market share
• C)Strengths of the firm, and weaknesses of the divisions
• D)Relative market growth, and market share

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Definitions:

Continuous-yes Close

The continuous-yes close is a sales technique where the salesperson asks a series of questions designed to elicit affirmative answers, leading to a positive response on the sale.

Labor Coverage

An insurance or warranty term that covers the cost of labor in the repair or replacement of covered items.

Alternative Close

A sales technique where the salesperson presents multiple options to the prospect, indirectly nudging them towards making a decision.

Good Deal

A situation or agreement in which a person or party receives great value or advantage, often in terms of quality, price, or terms of sale.