In Comparison to EDS, IBM, and Accenture, Firms Such as Xerox

question 16

Multiple Choice

In comparison to EDS, IBM, and Accenture, firms such as Xerox, Kodak, and Philips:

• A)Exhibit superior profitability because they are not pure IT companies
• B)Were successful in the past, and are still successful because they were able to adapt to changing environments
• C)Cannot reach the level of capabilities of the former firms in the IT field
• D)Cannot keep up with the former firms' investments in R&D

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Definitions:

Customer Value

The perception of what a product or service is worth to a customer versus the cost of obtaining it, taking into consideration both tangible and intangible factors.

Lifetime Value Management

The practice of maximizing the revenue a company can earn from a customer over the entirety of their relationship with the company.

Customer Relationship Management

A strategic approach to managing a company’s interactions with current and future customers, leveraging data analysis to improve business relationships and drive sales growth.

Quality

The measure of a product's or service's overall characteristics and performance in meeting customers' expectations.