In the Case of Consumer Goods

question 13

Multiple Choice

In the case of consumer goods:

• A)Value chain concepts are applicable, but with a much smaller probability of success
• B)No analytical tools are available
• C)Consumers are still involved in a chain of activities from research to consumption, particularly for durable goods, so value chain analysis can still be insightful
• D)Forget value chain analysis and use 'coarse marketing' techniques

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Definitions:

Global Brands

Brands that are recognized and have a significant presence in multiple countries across the world, often leveraging similar marketing strategies across different markets.

Marketing Strategies

Comprehensive plans formulated to achieve specific marketing goals, such as increasing brand awareness, targeting new customers, or entering new markets.

Beverage Company

A business entity that specializes in the production and distribution of drinks, including both alcoholic and non-alcoholic products.

Brand Image

The set of associations in a customer’s mind regarding a brand.