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Once established, competitive advantage is:
Speech Accommodation
The tendency of individuals to adjust their speech style toward or away from others' speech styles to fit into a social situation or convey distinctiveness.
Ethnic Vitality
The strength and persistence of an ethnic group's culture, identity, and practices in a multiethnic society.
Ingratiation
Strategic attempt to get someone to like you in order to obtain compliance with a request.
Emblems
Gestures that replace or stand in for spoken language.
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