Firms Such as Philip Morris, Coca-Cola, Harley Davidson, Johnson

question 44

Multiple Choice

Firms such as Philip Morris, Coca-cola, Harley Davidson, Johnson & Johnson, Google, UPS, and 3M are firms that:

• A)Illustrate the fact that even large firms can face law suits because of illegal or unethical behaviors
• B)Exhibit poor reputational assets
• C)Do not seem to possess many specific competencies
• D)Illustrate the value of intangible resources (such as reputation and brand name)

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Definitions:

Variations

Differences or deviations in instances or items from a common standard or form.

Physiological Disease

A disease or disorder that involves the functioning of organs and biological systems within the body.

Paralanguage

The non-verbal elements of communication used to convey emotion and nuance in spoken language, such as tone, pitch, volume, and speed.

Nonverbal Communication

Involves the transmission of messages or signals through a non-linguistic means, such as facial expressions, body language, and gestures.