Human Resources Are Included as Part of a Firm's Strategic

question 66

Multiple Choice

Human resources are included as part of a firm's strategic resources because:

• A)The firm owns its employees
• B)The firm does not own its employees
• C)Employees can be used by management as a productive (intangible) asset.
• D)"Resource" is part of their name

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Definitions:

Promotion Budget

Financial allocation for marketing and advertising activities aimed at boosting sales or awareness of a product or service.

New Customers

Individuals or organizations that begin to purchase goods or services from a business for the first time.

Annual Promotion Plan

A structured outline of marketing activities and promotions designed for a specific year, aimed at achieving marketing objectives.

B₂B Sales Promotions

Marketing efforts and incentives specifically designed to engage and convert business customers, as opposed to individual consumers, enhancing business sales and relationships.