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Until About 20 Years Ago, Industry Attractiveness Was Viewed as the Main

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Until about 20 years ago, industry attractiveness was viewed as the main reason why some businesses were more profitable than others..


Definitions:

Simplified

Made easier to understand or do; reduced in complexity.

Reality

The state of things as they actually exist, as opposed to how they may appear or may be thought to be.

Invisible Hand

A metaphor introduced by Adam Smith to describe how individuals pursuing their own interests unintentionally benefit society as a whole.

Das Kapital

A foundational text in Marxist theory written by Karl Marx, critiquing the political economy and capitalism.

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