The Question "What Do Customers Want

question 40

Multiple Choice

The question "What do customers want?":

• A)Is not relevant because customers will show their preferences through their behavior
• B)Must be asked by managers, and an accurate answer obtained and understood, since it's the driving force behind generating profit.
• C)Can be addressed by an extremely good Market Research company.
• D)Is best answered by ensuring that certain managers are educated in Marketing.