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Scanner data gathered from various supermarket chains were merged with data from the travel industry (e.g., airlines, hotels, etc) into one data warehouse. Below is a list of a few variables for which data were collected. On the line to the right, indicate whether the variable is transactional (T) or demographic (D).
1. Amount spent on organic food products____
2. Number of international flights taken annually____
3. Age______
4. Types of eco-friendly products purchased__________
5. Occupation______
Operant Psychologists
Psychologists who study behavior as it is influenced by its consequences, emphasizing the use of reinforcement and punishment.
Bar Pressing
A behavior in laboratory animals, like rats, trained to press a bar or lever to obtain food or water, used in research on learning and conditioning.
Conditioning Situation
A scenario or environment in which classical or operant conditioning occurs, thereby influencing learning or behavior.
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