A Company That Sells Eco-Friendly Cleaning Products Is Concerned That

question 10

Essay

A company that sells eco-friendly cleaning products is concerned that only 19.5% of
people who use such products select their brand. A marketing director suggests that the
company invest in new advertising and labeling to strengthen its green image. The
company decides to do so in a test market so that the effectiveness of the marketing
campaign may be evaluated.
A. Write the null and alternative hypotheses.
b. Based on data collected in the test market, the company constructed a 98% confidence
interval for the proportion of all consumers who might buy their brand. The resulting
interval is 16% to 28%. What conclusion should the company reach about the new
marketing campaign? Explain.

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Definitions:

Costs

Expenses incurred in the production of goods or services, including but not limited to materials, labor, and overhead.

Revenues

The total amount of money generated by the sale of goods or services related to a company's primary operations.

Difference Approach

A method used in various fields to understand or analyze differences between entities or phenomena, often to derive specific conclusions or solutions.

Dallas Stores

Retail outlets or branches located in Dallas, typically referring to their specific performance, strategies, or relevancy in market analysis.