A Research Company Frequently Monitors Trends in the Use of Social

question 23

Essay

A research company frequently monitors trends in the use of social media by American Adults. The results of one survey of 1846 randomly selected adults looked at social media use versus age group. The table summarizes the survey results.
$\quad\quad\quad\quad\quad\quad\quad\quad\quad\quad\quad\quad\quad\quad\quad\quad\quad\quad\text { Age Group }$
$\text { Uses Social Media }\begin{array}{|l|c|c|c|c|r|}\hline & 18-29 & 30-49 & 50-64 & 65+ & \text { Total } \\\hline \text { Yes } & 328 & 417 & 288 & 114 & \mathbf{1 1 4 7} \\\hline \text { No } & 67 & 125 & 265 & 242 & \mathbf{6 9 9} \\\hline \text { Total } & \mathbf{3 9 5} & \mathbf{5 4 2} & \mathbf{5 5 3} & \mathbf{3 5 6} & \mathbf{1 8 4 6} \\\hline\end{array}$

-Identify the variables and tell whether each is categorical or quantitative.

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Definitions:

Research and Development Costs

Expenses related to the investigation and creation of new knowledge, products, processes, or services.

Purchased Goodwill

The intangible asset recorded when a company acquires another business for more than the fair value of its net identifiable assets, representing non-physical assets like reputation and brand value.

Conceptual Viewpoint

An approach or perspective based on abstract ideas or theories rather than on practical applications.

Intangibles

Assets that do not have physical substance but are still valuable because of their intellectual property or other value to the firm.