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One Member of the Management Team at Molly's Reach Wanted

question 4

Essay

One member of the management team at Molly's Reach wanted to know if customers
were concerned by recent security breaches. He suggests that their survey could be
conducted online. Customers logging on to the online store would be asked to take a few
minutes to complete the survey and would be offered a coupon as incentive to participate.
Explain how this approach might be biased.


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