A Regional Survey Was Carried Out to Gauge Public Opinion

question 30

Multiple Choice

A regional survey was carried out to gauge public opinion on the controversial Arizona Immigration Law (results shown below) . What percent oppose the law? $$\begin{array} { | l | l | l | l | } \hline \text { Response } & \text { Democrat } & \text { Republican } & \text { Independent } \\\hline \text { Favor } & 50 & 93 & 35 \\\hline \text { Oppose } & 85 & 45 & 60 \\\hline \text { Don't Know } & 5 & 7 & 20 \\\hline\end{array}$$

• A) 48%
• B) 45%
• C) 32%
• D) 25%
• E) 61%

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Definitions:

Prospective Customers

Individuals or entities that are potential buyers of a product or service but have not yet made a purchase.

Behavioral Segmentation

The division of a market into groups based on consumer behaviors, such as purchasing habits or product usage.

Observable Actions

Behaviors or activities that can be seen and measured, often used in research to gather data on consumer habits or employee performance.

Benefits Sought

The specific advantages or positive outcomes that consumers desire when choosing among products or services.