A Automobile Marketing Firm Conducts a Study to See What

question 8

Multiple Choice

A automobile marketing firm conducts a study to see what types of cars people owned before buying an American car. The results are shown below. $$\begin{array} { | c | c | } \hline \text { Previous Ownership } & \text { Frequency } \\\hline \text { American } & 760 \\\hline \text { Japanese } & 375 \\\hline \text { Korean } & 72 \\\hline \text { German } & 37 \\\hline \text { Other } & 24 \\\hline \text { Total } & 1268 \\\hline\end{array}$$ The relative frequency of those who owned Japanese cars previously who now bought American cars is

• A) 59.9 %
• B) 29.6%
• C) 5.7%
• D) 14.9%
• E) 2.9%

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Definitions:

Analyzing Customer Behavior

The process of examining and understanding how customers interact with products or services to improve business strategies and consumer experiences.

Business Intelligence

A broad category of applications, technologies, and processes for gathering, storing, accessing, and analyzing data to help business users make more informed decisions.

CRM Systems

Software applications designed to help organizations manage their customer data, support sales management, and facilitate customer interaction, enhancing customer satisfaction and retention.

External Vendor

A third-party entity that provides goods or services to another organization under terms specified in a contract.