Accenture, a Consulting Firm, Conducted an Online Survey of 500

question 13

Multiple Choice

Accenture, a consulting firm, conducted an online survey of 500 US consumers in September 2013. Based on their response to the question "What is your motive for
Shopping late in the season?" which of the following would be appropriate method(s) for
Displaying the male only data shown in the table? $$\begin{array} { | l | l | l | } \hline \text { Response } & \text { Male } & \text { Female } \\\hline \text { Too busy to shop earlier } & 115 & 75 \\\hline \text { More time to save for gifts } & 50 & 80 \\\hline \text { Better discounts available } & 65 & 20 \\\hline \text { Part of the holiday tradition } & 15 & 5 \\\hline \text { None of the above } & 120 & 60 \\\hline\end{array}$$

• A) Contingency table.
• B) Pie chart.
• C) Segmented bar chart.
• D) Side by side bar chart.
• E) All of the above.

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Definitions:

Sales Mix

Sales mix refers to the proportion of different products or services sold by a company, influencing decisions on pricing, marketing, and production.

Variable Expenses

Costs that vary in direct proportion to changes in an organization's activity level or volume of output.

Fixed Expenses

Costs that remain constant for a given period of time, regardless of changes in production level, sales volume, or other business activities.

Total Sales

The sum of all revenue generated from the sale of goods or services in a specific period before any deductions.