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For a chi-square test involving a contingency table, suppose the null hypothesis is rejected. We
Conclude that the two variables are:
Social Media Content
The information and experience that are directed toward an end user audience.
Customer Engagement
The process of actively building, nurturing, and managing relationships with customers, fostering brand loyalty and participation.
Market Segments
Market segments are subgroups within the larger market, defined by distinct characteristics such as demographics, needs, or behaviors, allowing businesses to target more specific audiences.
Cost Per Click
A digital advertising metric that measures the amount paid for each click on an advertisement, used commonly in online marketing campaigns.
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