When Using the Indirect Method, a Loss on the Sale

question 144

True/False

When using the indirect method, a loss on the sale of equipment should be added to profit to derive cash flows from operating activities.

---

Definitions:

Family Branding

A marketing strategy that uses a single brand name for all of a company's products or services to capitalize on brand recognition.

Subbranding

A marketing strategy that creates a subsidiary or secondary brand within a main brand to appeal to different customer segments.

Multiproduct Branding

A marketing approach in which a single name is utilized by a corporation for every item within a given category of products.

Mixed Branding

A marketing tactic where a firm uses its own brand along with a reseller's brand to reach a different segment of customers than it usually targets.