Why Are Sunk Costs, or Endogenized Costs, Important to a ?Rm

question 71

Essay

Why are sunk costs, or endogenized costs, important to a ?rm?

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Definitions:

Inhibitory Neurotransmitter

A type of neurotransmitter that decreases the likelihood of the neuron it binds to firing an action potential.

GABA

Gamma-Aminobutyric Acid, a neurotransmitter in the brain that inhibits many neurons from firing, reducing activity in the nervous system.

Neuron

A cell that conducts electrochemical signals; the basic unit of the nervous system; also called a nerve cell.

Dendrites

A neuron’s branches that receive information from other neurons and transmit it toward the cell body.