Examlex
Which of the following statements best describes ethics training?
Channel Captain
A dominant firm that controls or leads the behavior of other members in a distribution channel, influencing standards, cooperation, and focus.
Direct Channel
A marketing path that involves no intermediaries between the producer and the consumer, allowing for direct business transactions.
Indirect Channel
An indirect channel is a path a product or service takes from the producer to the customer through intermediaries such as wholesalers, distributors, or retailers.
Marketing Channels
The set of intermediaries or pathways through which goods and services are distributed from producers to consumers.
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