An Ad for Virgin Airlines Shows a Traveller Sleeping Comfortably

question 72

Multiple Choice

An ad for Virgin Airlines shows a traveller sleeping comfortably in the airline's new seats.This ad is using which type of segmentation?

• A) benefit
• B) psychological
• C) demographic
• D) geographic

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Definitions:

Electric Shocks

Sudden discharges of electricity through a part of the body, which can cause varying degrees of harm, from mild discomfort to severe injury.

Obedience Studies

Psychological research investigating how individuals comply with authority, notably exemplified by Stanley Milgram's experiments in the 1960s.

Refuse To Participate

The act of declining to take part in an activity, study, or experiment.

Risky Shift

The phenomenon where a group collectively decides on a course of action that is more extreme than they would have decided individually.