Aldi Is a No-Frills Grocery Chain

question 152

Multiple Choice

Aldi is a no-frills grocery chain. By controlling expenses, Aldi customers can expect to save 30-50 percent compared to Safeway customers. The chain targets bargain hunters who are willing to rent a cart and bag their own groceries. Aldi's competitive advantage is based on which of the following?

• A) promotion
• B) its competition
• C) low costs
• D) stakeholders

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