Shenshen Zhongxing Telecom (ZTE)is a Chinese Company That Is the Only

question 3

Multiple Choice

Shenshen Zhongxing Telecom (ZTE) is a Chinese company that is the only telecommunications company in China producing and marketing a specific inexpensive camera phone to sell to middle-class Chinese living in urban areas.Because ZTE targets a single segment within a limited geographical area,it can be said to have which of the following advantages?

• A) a relationship-building advantage
• B) a comparative advantage
• C) a differential competitive advantage
• D) a niche competitive advantage

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Definitions:

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