An Ad for Virgin Airlines Shows a Traveller Sleeping Comfortably

question 72

Multiple Choice

An ad for Virgin Airlines shows a traveller sleeping comfortably in the airline's new seats.This ad is using which type of segmentation?

• A) benefit
• B) psychological
• C) demographic
• D) geographic

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Definitions:

Utilitarian Theory

A normative ethical theory that posits the best action is the one that maximizes utility, typically defined as that which produces the greatest well-being of the greatest number of people.

Interests

Concerns, benefits, or advantages of a person or group.

Utilitarian Theory

A normative ethical theory suggesting that the best action is the one that maximizes utility, typically defined as that which produces the greatest well-being of the greatest number of people.

Moral Feelings

Emotions that guide or influence ethical judgments and decisions, such as guilt, shame, or empathy.