Aldi Is a No-Frills Grocery Chain

question 53

Multiple Choice

Aldi is a no-frills grocery chain. By controlling expenses, Aldi customers can expect to save 30-50 percent compared to customers of a full-service grocery store. The supermarket chain's emphasis on maintaining its cost-competitive advantage means the company's top management is often concentrating on which of the following strategies?

• A) pricing
• B) promotion
• C) possession
• D) place

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Definitions:

Consumer Surplus

The variance in consumer spending intentions versus actual spending on a good or service.

Pay-per-view

A service provided by television companies allowing customers to purchase events to view on their TVs, often used for exclusive broadcasts like sports events or movies.

Saints Logo Hats

A specific type of merchandise often categorized under sports gear, featuring the logo of the Saints, presumably a sports team.

Monopoly

A market structure where a single firm controls the entire supply of a good or service, leading to significant market power over price and quantity.