Customer Satisfaction May Indicate How Consumers Feel About a Product

question 24

True/False

Customer satisfaction may indicate how consumers feel about a product, but it does not indicate their willingness to actually purchase a product.

---

Definitions:

Law of Effect

A psychological principle stating that behaviors followed by satisfying consequences tend to be repeated, while those followed by unpleasant consequences are less likely to be repeated.

Conditioned Stimulus

A previously neutral stimulus that, after being associated with an unconditioned stimulus, elicits a conditioned response in classical conditioning.

Unconditioned Stimulus

In classical conditioning, a stimulus that unconditionally, naturally, and automatically triggers a response without prior conditioning.

Emotional Responses

The reactions or feelings that are generated in response to stimuli, events, or thoughts, influenced by an individual's psychological state or temperament.