Examlex
Discuss the major challenges of seaport operations in their quest to remain competitive.
Custom Degree Program
An educational program tailored to meet the specific career objectives or interests of a student.
Geoclustering
The practice of grouping consumers or data based on geographical locations and demographics to target marketing efforts more effectively.
Nielsen's PRIZM
A market segmentation research tool that classifies the American population into distinct lifestyle segments to help marketers identify and target their customers and prospects.
Mass Marketing
A marketing strategy that targets a broad, undifferentiated audience with the aim of reaching as many people as possible.
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