Which of the Following Is an Example of Consumer-Generated Marketing

question 86

Multiple Choice

Which of the following is an example of consumer-generated marketing?

• A)Toyota's page on Facebook which provides information about its upcoming cars to its customers
• B)Nike's Nike Plus Web site which helps its customers to customize their shoes
• C)BMW's use of brand-related videos posted on video-sharing Web sites by its customers
• D)Neiman Marcus's InCircle Rewards program for its best customers
• E)the Lexus Covenant aimed at creating customer delight

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Definitions:

Disposable Income

Fiscal assets at households' disposal for spending and saving after income taxes have been subtracted.

Consumption

Households' utilization of both products and services.

MPS

The marginal propensity to save, which is the fraction of additional income that is saved.

Disposable Income

The fiscal envelope for household spending and saving activity subsequent to income tax adjustments.