The Overall Process of Building and Maintaining Profitable Customer Relationships

question 72

Multiple Choice

The overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction is called ________.

• A)customer lifetime management
• B)societal marketing
• C)customer relationship management
• D)database marketing
• E)sustainable customer management

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Definitions:

Statuses

Positions that individuals hold in the social structure, which come with sets of expected behaviors, rights, and obligations.

Symbol

Something that stands for or represents something else.

Culturally Agreed

Concepts, norms, or values that have been collectively accepted and recognized by a particular society or community.

Cultural Pluralism

A concept and practice that promotes the respect and coexistence of diverse cultural identities within society.