You Are an Assistant Marketing Director for a Firm in a Market

question 51

Multiple Choice

You are an assistant marketing director for a firm in a market with many low-margin customers.Which of the following types of relationships would be most profitable for you to develop with these customers?

• A)full partnerships
• B)basic relationships
• C)categorical partnerships
• D)selective relationships
• E)community relationships

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Definitions:

Consumer Involvement

The degree of interest and personal relevance a consumer feels towards a product, service, or a brand, affecting their purchasing decisions and brand loyalty.

Flow State

A mental state in which a person performing an activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity.

Involvement

The degree of personal relevance or interest that a consumer perceives in a product, service, or brand, affecting the intensity and depth of the decision-making process.

Motivation

Motivation is the internal drive or external stimulus that prompts individuals to act or behave in a particular manner towards achieving a goal.