Examlex
________ is the total combined customer lifetime values of all the company's current and potential customers.
Profitability
The degree to which a business or activity yields profit or financial gain, often expressed as a percentage of revenue.
Internal-Based Strategies
Strategies focused on leveraging a company's internal strengths and resources to achieve business objectives.
Market Share
The share of the market's total sales volume that is held by a specific brand, product, or company.
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