Which of the Following Is an Example of Consumer-Generated Marketing

question 86

Multiple Choice

Which of the following is an example of consumer-generated marketing?

• A)Toyota's page on Facebook which provides information about its upcoming cars to its customers
• B)Nike's Nike Plus Web site which helps its customers to customize their shoes
• C)BMW's use of brand-related videos posted on video-sharing Web sites by its customers
• D)Neiman Marcus's InCircle Rewards program for its best customers
• E)the Lexus Covenant aimed at creating customer delight

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Definitions:

Electronic Deposit Requirement

A requirement for businesses to use electronic means to deposit certain types of taxes, including payroll taxes, directly to the IRS or state tax agencies.

Electronic Funds Transfer

An Electronic Funds Transfer (EFT) is the electronic movement of money from one bank account to another, either within a single financial institution or across multiple institutions, through computer-based systems.

Percentage Method

A way of calculating federal income tax withholding using percentage tables based on an employee's taxable income and filing status.

Federal Income Tax

A tax levied by the Internal Revenue Service on the annual earnings of individuals, corporations, trusts, and other legal entities.