Which of the Following Is an Effect of the Advancement

question 23

Multiple Choice

Which of the following is an effect of the advancement of technology on the new marketing communications model?

• A)Fragmented markets have assimilated into a few mass markets.
• B)Marketers have to go through more intermediaries to connect with consumers.
• C)Consumers rely less on marketer-supplied information than before.
• D)Marketers have increasingly moved towards mass-marketing techniques.
• E)Marketers tend to supply less information to consumers than before.

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Definitions:

Cash Short And Over

An accounting term referring to a discrepancy between the amounts of cash available at the end of a period and the expected amount, which could be more (over) or less (short).

Office Supplies

Items such as pens, paper, staplers, and other materials used in an office setting for daily operations and not directly associated with the manufacturing process.

Bank Reconciliation

A process used to verify the accuracy of bank statements with a company's financial records, identifying any discrepancies.

Checks Outstanding

Checks that have been written and recorded in the check issuer's accounting system but have not yet been cashed or cleared by the bank.