Ellis,a Marketing Manager at a Regional Chain Restaurant,has Decided to Create

question 43

Multiple Choice

Ellis,a marketing manager at a regional chain restaurant,has decided to create a contest calling for customers to create commercials for the restaurant.Winning entries will be posted on the organization's home page.Ellis' plan is an example of ________ marketing.

• A)consumer-generated
• B)sustainable
• C)customer club
• D)differential
• E)mass

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Definitions:

Aquifer

An underground layer of water-bearing permeable rock, rock fractures, or unconsolidated materials (gravel, sand, or silt) from which groundwater can be extracted using a water well.

South Dakota

A state located in the Midwestern region of the United States, known for landmarks like Mount Rushmore.

Texas

A state located in the southern region of the United States, known for its large size and diverse landscapes.