The Art and Science of Choosing Target Markets and Building

question 96

Multiple Choice

The art and science of choosing target markets and building profitable relationships with them is called ________.

• A)marketing management
• B)market capitalization
• C)marketing liquidity
• D)market buzz
• E)marketing liberalization

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Definitions:

Bank Service Charge

Fees charged by banks for various services provided to customers, such as account maintenance or transaction processing.

Petty Cash Custodian

An individual responsible for managing a petty cash fund, disbursing small amounts of cash for minor expenses, and maintaining records of these transactions.

Deposit In Transit

Refers to money that has been received and recorded by a business but has not yet been reflected in the bank's records.

Documentation Procedures

The protocols and guidelines for preparing and handling documents and records in a systematic manner.