Customers Can Be Classified into Four Relationship Groups,according to Their

question 66

Multiple Choice

Customers can be classified into four relationship groups,according to their profitability and projected loyalty.With reference to this classification,a firm should turn true friends into ________,who come back regularly and tell others about their good experiences with the company.

• A)barnacles
• B)butterflies
• C)strangers
• D)true believers
• E)stars

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Definitions:

Feasible Solutions

Solutions that meet all the constraints of a particular problem, considered acceptable and implementable.

Constraint Lines

Lines in a graph of a linear programming model representing limitations or restrictions on the resources available.

Contribution Margin

The amount of revenue from sales that exceeds the variable costs associated with producing a product or service.

Production Constraint

Limitations or restrictions in the production process that prevent a company from reaching its full production potential.