A Brand's Value Proposition Is the Set of Benefits or Values

question 53

True/False

A brand's value proposition is the set of benefits or values it promises to deliver to consumers to satisfy their needs.

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Definitions:

Involuntary Response

A reflex or action that occurs automatically without conscious thought, often as a result of a stimulus.

Allele

A variation that makes a gene different in some way from other genes for the same characteristics. Many genes never vary; others have several possible alleles.

Gene

A unit of heredity made up of DNA that is located on a chromosome and can influence physical or behavioral traits, and can be passed from one generation to the next.