The Selling Concept Holds That ________

question 12

Multiple Choice

The selling concept holds that ________.

• A)consumers will not buy enough of the firm's products unless the firm undertakes a large-scale selling and promotion effort
• B)a company's marketing decisions should consider consumers' wants, the company's requirements, consumers' long-run interests, and society's long-run interests
• C)consumers will favor products that are available and highly affordable
• D)achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do
• E)consumers will favor products that offer the most in quality, performance, and innovative features

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Definitions:

Primary Group

A small social group characterized by close, personal, and enduring relationships, often significant in the development of social identity.

Shortest Duration

The minimum length of time that occurs from the start to the finish of a given event or process.

Personal Groups

Collections of individuals with whom one has personal relationships, characterized by direct interactions and emotional connections.

Primary Groups

are small social groups whose members share close, personal, enduring relationships, such as families and close friends.