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In the final step,the company reaps the rewards of its strong customer relationships by capturing value from customers.
Self-Concept
An individual's perception of themselves, incorporating beliefs, attitudes, and feelings about one's own identity and capabilities.
Personal Brand
A personal brand refers to the unique combination of skills, experiences, and personality that one actively communicates to the world, especially in professional contexts, to shape others' perception of them.
First Impression
The initial perception or judgment formed about someone or something based on the first encounter.
Multiculturalism
The presence of, or support for the presence of, several distinct cultural or ethnic groups within a society.
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