In Which of the Following Does the Producer Have Maximum

question 93

Multiple Choice

In which of the following does the producer have maximum control over the way its products are sold?

• A)horizontal marketing system
• B)direct marketing channel
• C)administered marketing system
• D)contractual marketing system
• E)corporate marketing channel

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Definitions:

Market Development

A strategic business growth technique that involves selling existing products in new markets or new geographical areas.

Existing Products

Goods or services that are currently available to consumers from a business.

Value Delivery Network

The collaboration between a company, its suppliers, and its distributors to produce and deliver products to the final customer efficiently.

Socio-cultural Factors

Elements that influence one's lifestyle and preferences, including family, education, religion, and social class, which marketers use to segment and target audiences.