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Describe Two Ways That Marketers Can Participate in Online Social

question 36

Essay

Describe two ways that marketers can participate in online social networks. What are the challenges and advantages of these approaches?


Definitions:

Nonresponse Bias

A form of bias in survey data resulting from the difference between those who respond to the survey and those who do not, potentially skewing the results.

Sentiment Analysis

The computational process of identifying and categorizing opinions expressed in a piece of text to understand the writer's attitude.

Word-Phrase Dictionary

A reference source in print or digital format containing words and their meanings, phrases, or idioms.

Opinion Mining

The use of natural language processing, text analysis, and computational linguistics to identify, extract, and study subjective information and sentiments from text data.

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