Which of the Following Is a Disadvantage of Using Magazines

question 48

Multiple Choice

Which of the following is a disadvantage of using magazines as an advertising medium?

• A)low pass-along readership
• B)high cost per exposure
• C)low geographic and demographic selectivity
• D)low credibility and prestige
• E)low-quality reproduction

---

Definitions:

Communication Competency

Communication competency is the ability to effectively convey, receive, and interpret messages in both written and verbal forms.

Verbal Communication

The transmission of information or messages through spoken words, including tone, volume, and speech rate as parts of the communication process.

Contradicting

The act of expressing the opposite opinion or proving something to be false or incorrect, often leading to debates or discussions to clarify misunderstandings or differing views.

Complementing

The act of adding to something in a way that enhances or improves it, often by providing something that is lacking or needed.