Which of the Following Is True of Direct Marketing

question 47

Multiple Choice

Which of the following is true of direct marketing?

• A)Its marketing message is fixed and does not change according to the customer's requirements.
• B)It is suited for highly targeted marketing efforts and for building one-to-one customer relationships.
• C)It is brought out it in the form of company news rather than as a sales-directed communication.
• D)It does not involve any direct interaction between the company and its customers.
• E)It meets the needs of mass buyers who are geographically spread out simultaneously.

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Definitions:

Foreign Governments

Refers to the governing bodies and political entities that operate in countries other than one's own, each with its own policies, regulations, and impacts on global relations.

Indirect Exporting

Selling products to foreign markets through intermediaries, such as agents or trading companies, rather than directly to customers overseas.

Domestically Produced Products

Goods that are manufactured or grown within a country's borders, rather than imported from abroad.

Intermediary

An entity or person who acts as a mediator or link between two parties in a financial transaction or process.