Which of the Following Is True as a Difference Between

question 39

Multiple Choice

Which of the following is true as a difference between digital media advertising and TV advertising in the United States?

• A)Less advertising money is spent on digital media than on TV advertising.
• B)TV advertising is more interactive than digital media techniques.
• C)More of the promotion budget is spent on digital advertising than on TV advertising.
• D)Digital media force-feeds mass messages to customers, while TV advertising targets more defined micromarkets.
• E)Digital media advertising reaches mass audiences whereas TV advertising reaches only limited audiences.

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Definitions:

T Account

A T Account is a visual representation used in accounting to depict the debit and credit transactions affecting a particular account.

Credit Side

The credit side of an account in double-entry bookkeeping is where decreases in assets or expenses or increases in liabilities, equity, and income are recorded.

Debit Side

The left side of an account or transaction, used to record increases in assets, expenses, and dividend accounts, and decreases in liability, equity, and revenue accounts.

Double-Entry Accounting

An accounting method where every financial transaction is recorded in at least two accounts: one with a debit and one with a credit.