Which of the Following Is True of Direct Marketing

question 47

Multiple Choice

Which of the following is true of direct marketing?

• A)Its marketing message is fixed and does not change according to the customer's requirements.
• B)It is suited for highly targeted marketing efforts and for building one-to-one customer relationships.
• C)It is brought out it in the form of company news rather than as a sales-directed communication.
• D)It does not involve any direct interaction between the company and its customers.
• E)It meets the needs of mass buyers who are geographically spread out simultaneously.

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Definitions:

Quantity-fixing Agreements

involve deals or arrangements between competing businesses to restrict output levels, aiming to influence market prices or conditions.

Price-leadership Model

A market strategy where one dominating firm sets the price for its product, and other firms in the industry follow suit, often observed in oligopolistic markets.

Dominant Firm

A company that has a large portion of market share in its industry, giving it significant power to influence market conditions and prices.

Economic Incentives

Monetary or other rewards used to motivate individuals or entities to perform certain actions beneficial to economic objectives.