Which of the Following Statements Is True of Direct Marketing

question 60

Multiple Choice

Which of the following statements is true of direct marketing?

• A)Direct marketers offer a limited selection of products and services to customers.
• B)For buyers, direct marketing is an inconvenient and lengthy process.
• C)Direct marketers can target only large groups of customers whose demographic features have not been determined.
• D)Direct marketing is immediate, interactive, and gives consumers a lot of control in making purchases.
• E)Online direct marketing results in higher cost-per-contact for the company when compared to traditional mass marketing strategies.

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Definitions:

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A database design technique used to improve performance and manageability by dividing a table into smaller, more manageable pieces.

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A term used to describe a specific layout or design setting where elements have a constant width, regardless of the surrounding content or screen size, often applied to fonts or table columns.

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An action in spreadsheet and word processing applications that evenly spaces out columns across a selected area.

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A feature that automatically adjusts the size of text or images to fit within a designated space, ensuring optimal layout and readability.