Which Kind of Marketing Involves Sending an Offer,announcement,reminder,or Other Item

question 36

Multiple Choice

Which kind of marketing involves sending an offer,announcement,reminder,or other item to a person at a particular postal address?

• A)kiosk marketing
• B)digital direct marketing
• C)mass marketing
• D)direct-mail marketing
• E)telephone marketing

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Definitions:

Net Sales

Revenue from sales after deducting returns, allowances for damaged goods, and discounts.

Accounts Receivable

Amounts owed to a business by its customers for goods or services delivered on credit.

Allowance Method

An accounting technique used to estimate uncollectible accounts receivable and record bad debts expenses.

Recognizing

The process of formally recording or incorporating an item into the financial statements of an entity.