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Bruce Hobbs started his company,Cookzee,with the aim of creating a single kitchen appliance that would meet all the needs of a home-maker be it conventional cooking,baking,or grilling.With time this multi-functional kitchen appliance became very popular with consumers and Bruce decided to increase his reach by using direct marketing.Bruce and his team came up with a full 30-minute long program describing the various ways in which their product could be used and aired it on television with a toll-free number that interested consumers could call.This program is a(n) ________.
Quantitative
Refers to a research method that focuses on obtaining data through empirical observations and statistical, mathematical, or numerical analysis.
Salespeople
Salespeople are individuals who promote and sell products or services to customers, often as representatives of a company.
Buyers
Individuals or organizations that purchase goods or services for personal use, resale, or production purposes.
Reservations
The act of booking in advance to secure a service or product, commonly used in contexts such as hospitality, travel, and dining.
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