As the Marketing Manager at Secure Services,a Home Security Systems

question 72

Multiple Choice

As the marketing manager at Secure Services,a home security systems company,you have been asked to devise a new sales and marketing strategy for a new line of sophisticated alerting systems called "Imperio." The two previous promotional ventures failed to elicit much consumer response because most people were unaware of the benefits of such devices except for those consumers who were specifically looking for them.Which of the following would be categorized as a viral marketing approach to sell its products by Secure Services?

• A)a promotional infomercial of thirty minutes duration that is aired with a toll-free number for interested customers to place orders
• B)a promotional campaign with pop-ups and banners of the products of Secure Services on online social networks like Twitter and Facebook
• C)a promotional e-mail sent to all customers on the customer database of Secure Services
• D)a promotional video juxtaposing elements of extreme horror and humor to convey that the Imperio line of home security systems make homes impervious to strangers
• E)a promotional video depicting the pros and cons of the products of Secure Services as opposed to those of the other competing products in the field

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Definitions:

Parenteral

Any medical therapy administered in a way other than through the digestive system, commonly including injections through intravenous, intramuscular, or subcutaneous methods.

Enema

A procedure in which liquid or gas is injected into the rectum to expel its contents or to introduce drugs or permit X-ray imaging.

Prescription

A written order from a healthcare professional authorizing a patient to be provided a medicine or treatment.

Narcotic

A drug affecting the mood or behavior and often used for pain relief or as a sleep aid, which can also be potentially addictive.