Which of the Following Is a Disadvantage of Using Magazines

question 48

Multiple Choice

Which of the following is a disadvantage of using magazines as an advertising medium?

• A)low pass-along readership
• B)high cost per exposure
• C)low geographic and demographic selectivity
• D)low credibility and prestige
• E)low-quality reproduction

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Definitions:

Economic Order Quantity

A formula used to determine the most cost-effective quantity to order, balancing ordering costs with holding costs.

EOQ

Economic Order Quantity, a formula used in inventory management to determine the optimal order size that minimizes total costs of inventory holding and ordering.

Ordering Cost

The expenses associated with placing an order for supplies or inventory, including costs related to paperwork, communication, and logistics.

Revised EOQ

Economic Order Quantity; refers to the updated calculation of the optimal quantity of inventory to minimize total inventory costs, including holding, ordering, and shortage costs.