A Good Customer Database Contains Only Demographic Data of Long-Term

question 16

True/False

A good customer database contains only demographic data of long-term consumers.

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Definitions:

Mark-up

The amount added to the cost price of goods to cover overhead and profit, expressed as a percentage of the cost.

Markdown

A reduction from the original or listed price of a good or service, often used to stimulate sales or clear out inventory.

Gross Profit

The financial term for the difference between revenue and the cost of goods sold, before deducting overheads, payroll, taxation, and interest payments.

Markdown

A reduction in the selling price of goods, typically to clear old stock or attract customers.